Where’s All The Money?

The age old question I hear time and again from people is “where’s the money?” Whether you’re an entrepreneur or have a more traditional job, this is a phenomenon that plagues so many of us.

Often times, when I first start working with business owners, they are genuinely confused as to where all the money goes. I hear things like, “I don’t get this, I have sales, I have clients, I know I’ve got money coming in but then it’s sure not in my fricking bank account, where is it?”

This is true too of employees. They go to work every day. They make really good money that they know they collect but at the end of the day they still don’t seem to have any!

The reality in either case is that it is usually being spent on things that you don’t even register you’re spending money on! If you are asking these types of questions, that tells me you’re not paying close enough attention to what’s going on with your bank account or credit cards.

Because here’s the deal – if you’re getting a surprise when you go to the bank machine or your your credit card gets declined then you’re not spending enough time interacting with your money. (Now of course, there’s always other potential causes like fraud or bank error, but let’s focus on these instances happening because there’s truly not enough money there!)

This can be tied to debt you don’t want to face or spending decisions you regret. So many people like to pretend their debt doesn’t exist. They hope that by ignoring it that it will somehow stop affecting them. And I totally get how overwhelming it can feel. Debt can provoke all of our toxic emotions like anxiety, guilt, and regret.

But, this only contributes to the feeling of “where does it all go?” when you think about your money. This is often just as destructive as any guilt or shame that you might encounter when you face your money.

It doesn’t have to be this way though – there is a really easy fix that you can start today!

Check your bank account today. Check your credit card balances today.

Yep, it’s that simple. Start interacting with your money every day.

I’m not going to lie – it may feel really crappy when you first get started. You may very well feel like you don’t even want to look at the numbers. You may very well cringe and think “It’s not what I want it to be.” 

But, as you move through the process and continue to do it regularly, each time will get a little easier and feel a little better.

You’ll start to build momentum around your money and this is the key to getting in the driver’s seat with your money. Creating momentum with your money helps you create more money!                              

So I challenge you today to start a daily practice of interacting with your money. Set aside 15 minutes at the same point in your day to check your balances and the previous day’s transactions.

Consider this a mini-money date!

Check your balances on all your accounts and create an awareness around what you are receiving and what you are spending each day. This creates awareness and helps you to build resilience to scarcity, lack and fear which is key to attracting abundance.

When we are aware of our spending and receiving, we are telling the universe that we care about this part of our life. Staying in a beautiful anxiety free state while doing this is really important so practicing will help you accomplish this.

Take the time to express your gratitude as well — gratitude for what you received and gratitude for what is there. This can also be a time for forgiveness if you find that you spent money where you shouldn’t have.

Once you start doing this regularly, you’ll easily be able to answer the question “where’s my money?” with confidence and you’ll find that you are building a practice that serves you.

Be sure to comment below and share how it’s going!

Where's all the money?

Do you understand the basic costs of running your business?

Once you have a true understanding of all the sources of income in your business and your personal life, you have to do the same when it comes to all of the expenses. This is part of your role as a CEO of your business so you can understand the costs involved in your business and how they relate to the overall picture.

As a side note: I feel the same about anyone running a household. When you’re in charge at home, you’re the CEO of your household so you better know where your money is going.

Let’s start by identifying your break-even costs.

These are the costs that happen in your business regardless of how many clients or customers you have. These are things like your office, your utilities, your internet. It’s a non-negotiable expense that must be paid every month regardless of whether you have zero clients or 100 clients.

This is true even if you’re an online entrepreneur. In fact, for an online entrepreneur, their break-even costs are often around $1500 to $2000. So often, they think there are no costs because the run their businesses online.

But, your internet is a break even cost, as is your phone if you use it to run your business. You can also think of things like Leadpages, Convert Kit, Zoom, Dropbox, or your website hosting as break even costs. Anything that is required to run your business and cannot simply be stopped while you stay open is a break-even costs. This can include some people costs if you consider them essential to running your business regardless of revenue. Your minimum owner’s salary would also fall into your break-even costs (don’t worry, we’ll dig more into salary later!).

This number is one you need to know because all the bills that need to get paid before you have money to spend elsewhere.

The next category is any expenses that are built into your cost of goods sold and people costs.

Cost of goods sold are any costs associated with the actual tangible things that you need to deliver your product or service. For example, if you sell candles, you need the wax and the wick and the forms to create your product. If you sell cookies, it’s all the supplies required to make the cookies, ship and sell them.

Again, even with an online business you likely have some costs of goods sold. If you are delivering an online course, these would be anything that’s directly related to delivering that course. You would also include things like credit card processing fees since those are required to sell your course.

People costs is anybody you pay to do a service. If you have a VA, a graphic designer, or a copy editor for instance, those are all people costs. Generally, people costs are associated with contractors who’s hours vary based on what’s going on in the business. They may work five hours one month and twenty another.

This is different from anyone who is essential to the running of your business regardless of what’s going on would more likely fall into the break-even costs. This could be employees but is anyone who you would keep paying no matter what.

Once you account for your break-even and cost of goods/people costs, then you need to identify your general admin overhead. This is things like office supplies, bank charges, gas, advertising, marketing and promotion. It can also be things like professional development.

Last, I generally pull out travel as a separate expense since I look at it as a bonus that’s over and above your normal operating costs. It’s something you should plan for only after you’ve covered your break-evens, costs of goods sold, people costs and then your admin costs.

Once you’ve identified these costs, you’ve gotten the details you need to pull together your budget. Your budget is simply a working document that lays out all the incoming sources of income and the outgoing expenses. Understanding how it all comes together helps you step into your role as CEO and make empowered decisions about your business!

How Uncovering Your Money Story Can Help You With Budgeting

Uncovering your money story isn’t only about the spiritual approach like many might think. It also has very practical benefits and uses as well. It can help you build a new relationship with money that you actively control.

When you are able to look at money differently, you have the opportunity to look at your own numbers differently.  Once you have uncovered your money story and changed your relationship with money, you can interact with money in a new way — and this opens the door to operating in a non-suffering, beautiful mindset.

Why does this matter?

Well, if you’re looking at your numbers with limiting beliefs, then you’re never going to see all the options that are available to you. Those limiting beliefs are in control of the story you’re telling yourself.

You’ll be stuck in the doom and gloom that you “know” is your reality — and you’ll ensure it becomes your reality. Your limiting beliefs will prevent you from seeing any solutions that could be there and keep you stuck.

But, if you can remain calm and positive while you examine the situation, then you’ll be able to make more progress and be more in control. You’ll be able to see different options and avenues to pursue that could help you resolve your situation. Ultimately, you’ll also attract a lot more abundance to you!

When you can look at the numbers with a positive mindset, you can make the most of your money. Only then can you accomplish the things you set out to do.

Uncovering your money story and healing your relationship with money sets the stage that opens the doors to greater things. Often, this means creating a new budget based on this new reality.

The first step to creating a workable budget is to understand what the actual money situation you’re dealing with is. Start by asking yourself what is actually coming into your business or your household. It’s important to be aware of all the money that flows in from various sources whether it’s your income, your partner’s income, or snowflake money. Every source matters and they should all be counted.  

List out all the sources and get really clear about how much you have coming in. Show it all gratitude and accept it into your plan.

Acknowledging all the income in this way allows you to stop dealing with it on a reactionary basis. Instead, you can start to interact with your money and see it as a two-way street. This helps you to create a much more positive plan where you actively decide how you’re going to allocate it to.

Then you can get creative and start making decisions about how to move forward. But without the true knowledge of what you have coming in, you can’t figure out the way forward.

If you don’t know your income, you’re already starting at a disadvantage when it comes to making a budget. I know it can feel like there’s never enough money for what you want or need but if you don’t know how much money you actually have, you’re holding yourself back from actually figuring out how to make it work.

We’ll dig into your expenses next time.

How Focusing on the Numbers Isn’t Always Enough

Having your numbers in order is a crucial step in helping your business succeed. But, even with the most savvy and strategic financial plan at your fingertips, if you’re still stuck in your flawed money story, you’re likely to self sabotage any goals you set for yourself.

Many people focus only on the tangible aspect of money when they’re tackling their finances. As a CFO, I spend a lot of my time focusing on the numbers. But, the more I work with people, the more I realize that there’s so much more at play that needs to be dealt with. Focusing purely on the numbers isn’t enough to achieve the financial success you are striving for.

As a CFO, I partner with my clients to set goals and make plans for their businesses but I don’t do the work for them. I don’t make any decisions for them because it’s their business and ultimately their choice how they proceed with those plans and goals.

I’ve seen too many times how their unresolved money stories hinder the success they so desire.

For example, something as simple as not checking the numbers can be tied back to a money story. This often gets tied to the story that you’re not good with money and you’re not responsible enough to handle the money so why even try. This type of money story definitely comes into play when I work with my CFO clients.

The truth of the matter is that numbers and the story run alongside each other. They feed off of each other in tandem. If you are only concentrating on one aspect of it, you are leaving important tools off of the table. When you’re only focused on the numbers, then whatever limiting beliefs you have are going to sabotage those numbers.

And on the flip side, focusing purely on the money story can prevent us from using the tangible financial numbers to our advantage as well. If you’re only focused on the magic part of it, there can be a lack of self-responsibility. This can turn into a simple handing everything over to the universe, a surrender, rather than taking an active role in the process.

So, when you’re ready to truly master the numbers, you have to tackle your money story. Once you’ve uncovered your money story and brought it to light, you’ll have far more success with any tangible financial goals, plans, and strategies you decide to implement.

How the Conquer Club Can Help You In Ways I Can’t

Lately I’ve been talking a lot about how a CFO can help your business- in other words, all the things I can do, in my zone of genius, to support your success and drive growth for you. I can help you crunch the numbers, monitor the revenue streams, and price your products or services. I can draw out a plan to strategically grow your businesses without opening you up to crippling tax liabilities.

In short, I can help you achieve abundance and become a massive success.


What I can’t help you with is all the nuts and bolts of executing our strategic plans- whether that’s new branding, new product development, content creation, or new positioning. These are things that I have had to seek support for in my own business, in order to succeed. That search for resources and support lead me to the Conquer Club- and let me tell you, I’ve never looked back.

The Conquer Club is “the world’s most immersive virtual incubator and community for entrepreneurs.”

Essentially it’s an invaluable bank of resources to help you actually get stuff done- to go from dreaming, to doing. One of my favourite parts is actually their amazing community of like-minded women I’ve been able to tap into.. It’s incredible what you can accomplish when you have people right there in the trenches with you, cheering you on!

Natalie, the founder of Conquer Club, picks up where most programs leave off and coaches you through the actual get-down-to-it take action DOING part of entrepreneurship. I mean, can you imagine what your business would look like if you ACTUALLY DID all the shit on your to-do list? If your big dreams were broken down into actionable steps so you could make them happen in real time, in real life?  I couldn’t be more grateful for the positive effects of her programming on my own business, which is why I want to share it with you!

I’m SO excited to share an amazing offer with you, one that I know will change the trajectory of your business and get you so much closer to reaching your business goals. And the best part? It’s free.

Yep, you read that right.

F-R-E-E fuh-reeeeeee.

Natalie has put together an incredible training called the Conquer Accelerator, and friends, I want this for you.


What is the Conquer Accelerator?

The Conquer Accelerator is a FREE business intensive that gives you personalized coaching, while helping you achieve one major goal for your business…in just 2 weeks.


Who should join the Conquer Accelerator?

If you set some big, beautiful goals at the start of the year and then life happened and you got off track despite your best intentions, the Conquer Accelerator will help you carve out time to knuckle down and reach your goals so you can do more of the work you love.


What is a sprint and which ones are available?

Just like an athlete gets further faster when they sprint, the Conquer Accelerator gives you the opportunity to accelerate your progress faster than usual so that you feel a heady sense of accomplishment and can build on that to do the next thing for your business…and the next…and the next.


You might choose to:

– write a powerful new opt-in for your website to inspire new followers into action

– integrate some healthy new habits created to support you as you build your business

– find and close new clients so you can relax about your finances

– pitch yourself to the media so that you can be seen as the industry expert you are


Whatever you decide, the choice is yours.


What will I learn inside a sprint?

Each sprint is focused on providing you with everything you need every day — from training and support to inspiration and motivation — so that you’re set up for success and much more likely to reach your goals.


Will I get coaching from Natalie?

On top of the daily support and challenges, worksheets, playbooks, and meditations, there will also be video training and you will have the chance to be personally mentored by Natalie during 6 live coaching calls.

Guys, you need to jump on this now.

This is an invaluable opportunity to experience the programming that has fast tracked my business growth and allowed me to literally conquer my goals; and it’s one I’m so grateful to be able to bring to you!

So… I guess the only question left to ask is why the hell wouldn’t you?

Sign up now to take control of your business and smash one of your big goals, FREE.

[“In the spirit of full disclosure, I am a proud member and affiliate of The Conquer Club and I may receive a commission if you decide to enroll in this program. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.”]

How Having Your Numbers In Order Helps Your Business

I see you there. You’re a powerhouse in your sphere of genius, killing it in your business… but behind the scenes, there’s some disorganization and probably some avoidance. The financial management of your business not only bores you, it even scares you a little bit. So you push it aside, or hand it off to your bookkeeper and forget about it- as long as the bills are paid, right?



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